A vibrant scene with people gathered in front of a red curtain. Bright, colorful lighting creates a lively atmosphere. Hanging lamps add modern flair.
As a professional photographer based in Birmingham, I’ve had the honour of working with Miss Macaroon—one of the city’s most inspiring and impactful social enterprises—since its launch in 2011.
People gather at a shop entrance with sheer curtains, some in motion, creating a bustling, lively atmosphere. Inside, warm lighting reveals a vivid red wall.
Known for their premium macaroons and unwavering social mission, Miss Macaroon reinvests 100% of profits into training and mentoring unemployed young people, helping to change lives through real opportunity.
Alt text: "An article titled 'Social enterprises need a business brain' with an image of bakers in aprons working together in a kitchen. The mood is collaborative."
Two smiling women stand against a pink backdrop. One wears a chef's outfit, holding a poster with writing and a photo. The other wears a red dress and black blazer.
Bottles of Miss Macaroon's mango and cinnamon macaroon vodka stand on a table with a tall cocktail glass. Vibrant purple and orange bokeh background.
Working with such a passionate and diverse team has been a privilege. I’ve documented product launches, corporate events, staff stories, and impact-led initiatives—all tailored to resonate with audiences across print, digital, and press channels.
A woman in a chequered shirt smiles behind a counter with colourful boxes and stacks of macarons. Text above reads, “John Lewis funding tastes good for Miss Macaroon.”
A person smiles while holding a box of colourful macarons with the text "You're a social change hero." Background displays more macarons, creating a cheerful, vibrant scene.
Creativity thrives in environments driven by purpose, and Miss Macaroon’s commitment to social impact has been a constant source of inspiration in my work. Diversity fuels creativity—and capturing that energy through photography is what I truly love.
Rosie Ginday in a red apron and headphones smiles joyfully behind a counter with a glass of Prosecco. The headline reads, "Miss Macaroon debut adds fizz to Birmingham."
Smiling woman in a red apron wearing headphones, standing behind a DJ booth styled as a display case with colorful macarons. Atmosphere is joyful and vibrant.
If you’re a social enterprise, ethical brand, or purpose-led business in need of compelling, professional imagery that reflects both your product and your mission, I’d love to collaborate.
say hello :)
CALL OR TEXT SIMON ON: +44 (0)7836 337293

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