AI Meets Fashion: The New Commercial Frontier in Photography
In the fast-evolving world of fashion and beauty photography, Birmingham-based photographer Simon Donnelly is at the forefront of a ground breaking shift—integrating AI-generated models and art into professional creative workflows. What began as a personal exploration into artificial art has transformed into a powerful new tool for visual storytelling, concept development, and now, commercial application.
From Photoshop Layers to AI Reality
Simon's journey started with layered AI image compositions in Photoshop—turning abstract ideas into experimental artworks. Curious about how audiences would respond to this emerging medium, he produced and printed several photobooks showcasing these artificially-generated creations. The verdict? Overwhelmingly positive.
But there were challenges. Early attempts at creating AI human models for fashion and beauty shoots fell short of commercial standards. Faces lacked realism. Eyes looked off. And let’s not even start on the hands—too many fingers, not enough consistency. So, the focus shifted back to pure digital art... until now.
What a Difference a Year in AI Makes
Fast forward just 12 months, and the quality of AI model creation has exploded. With new-generation tools now delivering stunning realism—down to the texture of skin, eye reflections, and anatomically correct proportions—Simon is once again pushing boundaries.
Today, more clients are actively requesting AI-generated fashion models for shoots in industries like:
Jewellery advertising
Cosmetics and beauty products
High-concept editorial fashion
Brand campaigns blending art and commerce
Why AI Photography Matters for Modern Brands
Using AI in photography doesn't replace human creativity—it enhances it. With faster concept iterations, diverse aesthetic choices, and scalable cost-saving benefits, AI-generated models offer brands flexibility and originality. Plus, in a world increasingly conscious of ethics and sustainability, virtual modelling minimizes travel, logistics, and production waste.
Simon Donnelly is uniquely positioned in Birmingham to offer a hybrid of AI-generated visuals and traditional photography, combining artistic flair with high-impact commercial value.
Want to explore the future of fashion photography?
Work with a photographer who understands both the artistry and the economics.
Work with a photographer who understands both the artistry and the economics.
📸 Call or Text Simon Donnelly: +44 (0)7836 337293
📧 Email: sidonnelly@aol.com
🔗 AI Photographer Birmingham | Fashion + Beauty | Future-Ready Visuals
📧 Email: sidonnelly@aol.com
🔗 AI Photographer Birmingham | Fashion + Beauty | Future-Ready Visuals
