The Boardman Performance Centre in Evesham was more than just a facility—it was a state-of-the-art hub for cycling innovation, engineering, and performance testing.
Designed to cater to professional cyclists and serious enthusiasts alike, it was the first of its kind in the UK, combining a wind tunnel, bike fitting studio, physiology lab, and training zones under one roof.
As a professional photographer based in Birmingham, I had the opportunity to document this visually striking and technologically advanced location before it closed its doors in 2020.
The Centre, backed by Olympic gold medallist Chris Boardman and operated under Halfords, stood as a testament to British cycling excellence.
While it's unfortunate that this iconic location has now been shuttered as part of Halfords’ restructuring strategy, I’m grateful to have captured its atmosphere, design, and detail through my lens. .
The images I took now serve as a visual archive of a place that meant so much to the UK cycling community
Though the physical space may be gone, the legacy of the Boardman Performance Centre lives on—at least in part—through the photographs I’m proud to have created.
If you're interested in viewing the rest of the images or need commercial or sports location photography, feel free to reach out. Preserving moments like these is exactly why I do what I do.
CALL OR TEXT SIMON ON: +44 (0)7836 337293
